Combining functional elements, supplements and natural fruit flavours, re’drinks’ (@re.drinks.co) goal is to establish drinks that do more than just satisfy your thirst. And with their newest drink, re’focus, we’re pretty certain they’ve hit the nail on the head.
Designed to compliment active and healthy lifestyles, re’drinks offers a range of functional beverages that are not only refreshing and great in taste but also have a purpose. Each product in the re’drinks range supports its own function, a health benefit for the body and mind.
re’focus by re’drinks
This new naturally flavoured elixir will surprise your tastebuds with a burst of tropical crush whilst powering your brain to reach new heights with its effective ingredient – phytolin. Originating from Australian grown sugarcane, Phytolin helps reduce the GI level in food and drink, while significantly enriching anti oxidant levels.
In re’focus, natural Phytolin is said to extend cognitive performance and brain power, helping to improve your focus so that you can deliver time-and-time again.
Made through a careful section of ingredients including the can’s superpower, pytholin, re’focus aims to improve your focus and cognitive abilities whilst offering a convenient, sugar-free, thirst quencher. And with a daily dose of phytolin, this functional drink brings in a new era for health, fitness and wellbeing and is tried and tested to support its drinkers to focus when needed.
The brand is the brainchild of Melbourne-based FMCG innovators, Creative Holdings, who have previously presented us with Naked Beer and other well-known beverage brands.
Philip Bonvino, Director at Creative Holdings says re’drinks was designed to compliment active and healthy lifestyles, “re’drinks are entirely new ways to think about beverages and what can be delivered beyond simply quenching your thirst.”
“Our range of drinks is termed as being functional, that is, they do something for you—there is a purpose,” Benivo begins, “We wanted to bring out a new function that could assist with the busy lives we have all found ourselves in. I too felt like I needed an extra superpower to get through the days of juggling multiple tasks at once.”
“We saw phytolin being consumed by gamers in Europe. They were using phytolin to help improve neuro pathways to improve their response times during gaming, so we researched further and knew that this was going to be our super ingredient for this particular function,” says Bonivo.
re’focus is the third of the range to be released by re’drinks in Australia, with their products being 100% natural with no artificial flavours, colours or preservatives. A big win for the girls and the gays.
